A Producer That Enters into a Licensing Agreement with a Foreign

question 218

Multiple Choice

A producer that enters into a licensing agreement with a foreign company to better reach foreign customers is most likely selling the rights to use its:

• A) production facilities.
• B) brand name.
• C) channels of distribution.
• D) sales force.
• E) Any of these are equally likely.

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Definitions:

Admired Personal Characteristics

Qualities or traits that are highly regarded or esteemed by individuals or societies.

Referent Power

A form of influence based on the leader's personal traits, where followers identify with or want to be like the leader.

Political Tactic

Strategies or maneuvers used within organizations to gain advantage or support for one's goals or interests.

Maneuverability

The ability of an organization or individual to quickly and effectively change directions or strategies in response to external conditions.