As a Product Moves into the Market Maturity Stage of the Product

question 195

Multiple Choice

As a product moves into the market maturity stage of the product life cycle ______.

• A) consumers tend to view products as being more similar
• B) the competitive situation moves toward monopoly
• C) promotion emphasizes informing consumers more than persuading them
• D) there is less consideration of competition in setting prices
• E) None of these alternatives is true.