The New-Product Development Process ______

question 254

Multiple Choice

The new-product development process ______.

• A) is based on the idea that a firm should eliminate potentially unprofitable product ideas as early as possible.
• B) seeks to take as many ideas to market as possible, hoping to find a breakthrough opportunity.
• C) relies solely on test marketing to decide whether to drop an idea or take it to market.
• D) is especially important since it increases the number of new product ideas that get to the commercialization stage.
• E) None of these alternatives is true.

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Definitions:

Debit

An entry on the left side of an account record, used to increase an asset or expense or decrease a liability, equity, or revenue.

Credit

An accounting entry that increases the balance of liabilities and equity accounts, and decreases the balance of an asset or expense account.

Rent Expense

The cost incurred for renting a property or equipment, recognized as an expense on the income statement.

Debit Cash

An accounting entry that increases the cash balance in a company's books, indicating inflows of money or equivalent.