Which of the Following Statements About the Commercialization Stage of the New-Product

question 104

Multiple Choice

Which of the following statements about the commercialization stage of the new-product development process is FALSE?

• A) A firm should always rollout the product to the entire target market at one time.
• B) Channels of distribution need to be filled with goods.
• C) Introductory promotion tends to be more costly if the firm is entering a very competitive market.
• D) People need to be hired and trained to provide services.
• E) None of these statements is False.

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Definitions:

Direct Labor-Hours

Cumulative working time of employees who are directly engaged in producing goods.

Direct Materials Cost

The cost of raw materials that can be directly traced to the production of goods.

Activity-Based Costing

An accounting method that assigns costs to products and services based on the activities required to produce them.

Direct Labor-Hours

The total hours of labor directly involved in manufacturing products or providing services.