Sales and Profits Generally Decrease Continually Throughout the Product Life

question 47

True/False

Sales and profits generally decrease continually throughout the product life cycle.

---

Definitions:

Learned Helplessness

A condition in which a person suffers from a sense of powerlessness, arising from a traumatic event or persistent failure to succeed.

Primary Drives

Those drives that involve needs of the body such as hunger and thirst.

Psychoanalytic Theory

A theory of psychology and human behavior emphasizing unconscious motives and conflicts, originally developed by Sigmund Freud.

Behavior Theory

A theory that suggests that behaviors are learned and maintained through interactions with the environment, including stimuli and reinforcements.