Regarding Product Life Cycles,which of the Following Is FALSE

question 210

Multiple Choice

Regarding product life cycles,which of the following is FALSE?

• A) Industry profits are likely to level off or decline before sales level off.
• B) The level of promotion usually decreases in market maturity since there is less revenue to cover the cost.
• C) Many close substitutes are usually competing in the market maturity stage.
• D) It is usually expensive for a new firm to enter in the market maturity stage.
• E) There is a downward pressure on prices over time.

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