A New Product Idea Is More Likely to Move Quickly

question 227

Multiple Choice

A new product idea is more likely to move quickly through the early stages of the product life cycle when the product ______.

• A) is easy to use
• B) is compatible with the values and experiences of target customers
• C) can be given a trial
• D) has advantages that are easy to communicate
• E) All of these alternatives are correct.

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