A New-Product Idea Moves Through the Early Stages of the Life

question 83

Multiple Choice

A new-product idea moves through the early stages of the life cycle more quickly when it has all the following characteristics EXCEPT when the product ______.

• A) is easy to use
• B) can be tried on a limited basis, without a lot of risk to the customer
• C) has no competitive advantage over those already in the market
• D) is compatible with the values and experiences of target customers
• E) has advantages that are easy to communicate

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Definitions:

Outgroup Homogeneity Bias

The sociopsychological phenomenon by which members of a group to which one does not belong seem more alike than do members of a group to which one does belong.

In-Group Favoritism Bias

The tendency for individuals to give preferential treatment and express more positive attitudes towards members of their own group as opposed to those of out-groups.

Ethnocentric Error

The mistaken belief that one's own cultural or ethnic group is superior to others, often leading to judging other cultures solely by the values and standards of one's own.

Ethnocentrism

The belief in the inherent superiority of one's own ethnic group or culture, often accompanied by a general disdain for other cultures.