Which Statement Is TRUE About Products in the Sales Decline

question 215

Multiple Choice

Which statement is TRUE about products in the sales decline stage of the product life cycle?

• A) Brand managers should phase out this product as quickly as possible.
• B) A declining product may still be profitable for some time and it might be more appropriate to phase out this product gradually.
• C) Customers will always abandon the declining product immediately if an alternative is available.
• D) Phasing out a product at this time is fairly easy and this strategy will cut future losses.
• E) None of these statements about the sales decline stage is true.

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Definitions:

Vestibular Neurons

Neurons that convey information from the vestibular system, which is involved in balance and spatial orientation.

Cerebrum

The largest part of the brain, consisting of the right and left hemispheres, responsible for voluntary activities and higher functions like thought and action.

Crista Ampullaris

A sensory organ located within the ampulla of each semicircular duct in the inner ear, detecting rotation of the head.

Lumen

The inside space of a tubular structure, such as an artery or intestine.