The New-Product Development Process ______

question 254

Multiple Choice

The new-product development process ______.

• A) is based on the idea that a firm should eliminate potentially unprofitable product ideas as early as possible.
• B) seeks to take as many ideas to market as possible, hoping to find a breakthrough opportunity.
• C) relies solely on test marketing to decide whether to drop an idea or take it to market.
• D) is especially important since it increases the number of new product ideas that get to the commercialization stage.
• E) None of these alternatives is true.

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Definitions:

Amos Kendall

An early American journalist and politician, known for his role as an advisor in Andrew Jackson’s kitchen cabinet.

Andrew Jackson

served as the seventh President of the United States, known for his populism and for implementing policies that forcibly removed Native Americans from their lands.

Hill & Knowlton

A global public relations company known for providing strategic communications advice and services.

Media Tours

Organized events where a company’s spokesperson or executive visits media outlets to promote a product, service, or event, often involving multiple locations.