In the Idea Generation Stage of the New-Product Development Process,______

question 243

Multiple Choice

In the idea generation stage of the new-product development process,______.

• A) bad ideas should be discarded as soon as possible
• B) using competitors as a source of ideas should be avoided
• C) firms need a continuous flow of ideas
• D) analysis of consumer complaints about current products is unlikely to generate any new ideas
• E) None of these alternatives is correct.

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Definitions:

Aggressive Impulses

Innate or instinctual drives that lead to aggressive behaviors, which can stem from frustration or perceived threats.

Defense Mechanism

Unconscious psychological strategies used by individuals to cope with reality and maintain self-image.

Reaction Formation

A defense mechanism in which unacceptable thoughts or desires are expressed as their opposites, often to hide one's true feelings.

Great Admiration

A feeling of profound respect and deep appreciation for someone or something's qualities or achievements.