In the Idea Generation Stage of the New-Product Development Process

question 177

Multiple Choice

In the idea generation stage of the new-product development process,

• A)many new ideas in business markets come from competitors.
• B)customers are given new products to test.
• C)a S.W.O.T.analysis helps evaluate new product ideas.
• D)a firm decides which ideas to pursue based on ROI screening.
• E)final ROI estimates are done.

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Definitions:

Journal Entry

A record in accounting that denotes a business transaction, including information on the accounts affected and whether they are debited or credited.

Footnotes

Additional information provided at the bottom of financial statements to provide more detail or clarify the data presented in the statements themselves.

Lessor Maintains Control

A leasing arrangement where the lessor retains substantial control or rights in the leased asset during and after the lease term.

Lease Term

The duration of time for which a lease agreement is effective, specifying the rights and obligations of the lessor and lessee.