Getting Reactions from Customers About How Well a New-Product Idea

question 37

Multiple Choice

Getting reactions from customers about how well a new-product idea fits their needs is

• A) concept testing.
• B) target marketing.
• C) screening.
• D) brand positioning.
• E) product liability.

---

Definitions:

High Self-esteem

A positive overall evaluation of oneself, characterized by feelings of self-worth and confidence.

Unconditional Positive Regard

A therapeutic concept in which a clinician offers an unwavering, nonjudgmental acceptance and support of a client, regardless of what the client says or does.

Feel Anxious

Experiencing feelings of worry, unease, or nervousness, typically about an imminent event or something with an uncertain outcome.

Defensive Self-esteem

A form of self-esteem characterized by fragility and vulnerability, often dependent on external validation and defensive in the face of criticism.