Regarding New-Product Development, Market Tests

question 118

Multiple Choice

Regarding new-product development, market tests:

• A) are used mostly for durable products because of their high production costs and risks.
• B) seek customer reactions to ideas-not actual products.
• C) should test the product and specific marketing mix variables.
• D) are not very costly, but take a long time to do.
• E) None of these alternatives is correct.

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Definitions:

High-Fiber Foods

Foods rich in dietary fiber, beneficial for digestion and potentially reducing the risk of chronic diseases.

Nutrient-Dense Meals

Foods or meals packed with a high amount of nutrients but relatively low in calories, essential for a healthy diet.

Acquired Immunodeficiency Syndrome

A viral disease affecting the immune system, making it hard for the body to fight infections.

Kilocalories

A unit of energy measurement in food, commonly called calories, equivalent to 1000 true calories.