Which of the Following Statements About the Commercialization Stage of the New-Product

question 104

Multiple Choice

Which of the following statements about the commercialization stage of the new-product development process is FALSE?

• A) A firm should always rollout the product to the entire target market at one time.
• B) Channels of distribution need to be filled with goods.
• C) Introductory promotion tends to be more costly if the firm is entering a very competitive market.
• D) People need to be hired and trained to provide services.
• E) None of these statements is False.

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Definitions:

Market Testing

The process of evaluating the viability of a new product or service through targeted research with a specific segment of the market.

National Distribution

A distribution strategy that aims to cover an entire country, making products available across all regions.

Environmental Scan

The process of collecting, analyzing, and interpreting data about external influences, trends, and threats that could impact an organization's strategy or operations.

New-Product Strategy Development

The stage of the new-product development process that defines the role for a new product in terms of the firm’s overall objectives.