Gradual "Rollouts" Are Characteristic of Which Step of the New-Product

question 57

Multiple Choice

Gradual "rollouts" are characteristic of which step of the new-product development process?

• A) Idea generation
• B) Development
• C) Idea screening
• D) Idea evaluation
• E) Commercialization

---

Definitions:

Carl Rogers

A prominent American psychologist known for establishing client-centered therapy and highlighting the significance of self and unconditional positive acceptance.

Experiencing Anxiety

The feeling of worry, nervousness, or unease typically about an imminent event or something with an uncertain outcome.

Incongruence

A psychological state characterized by a discrepancy between an individual's self-perception and their actual experience, leading to discomfort and anxiety.

Self-Concept

An individual’s understanding and evaluation of their own behaviors, attributes, and attitudes, which forms a coherent picture of who they are.