A Marketing Manager Might Use the Total Quality Management Approach

question 68

Multiple Choice

A marketing manager might use the total quality management approach to:

• A) reduce defects in goods produced in factories.
• B) train better salespeople.
• C) improve customer service.
• D) make delivery schedules more reliable.
• E) All of these alternatives are correct.

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Definitions:

Par Value

The nominal or face value of a bond, share of stock, or coupon as indicated on a certificate or instrument.

Effective Annual Yield

The return on an investment expressed as an annual rate, taking into account the effect of compounding interest.

Selling Today

The act of disposing of an asset or security in the current market with the intention of realizing its current value.

Par-value

The face value of a bond or stock, as stated by the issuing company, which is typically the amount paid out at maturity for bonds.