Consumer Products That a Customer Buys on Sight as Unplanned

question 210

True/False

Consumer products that a customer buys on sight as unplanned purchases,may have bought the same way before,and wants "right now" are impulse products.

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Definitions:

Chylomicrons

Protein-covered fat droplets produced in the intestinal cells; they enter the lymphatic system and are transported to the blood.

Regulatory Molecules

Substances such as hormones or neurotransmitters that control or regulate the activity of cells or organs in the body.

Energy Metabolism

The set of chemical reactions that occur within a living organism to convert energy from food into a form that cells can use.

Neuropeptide Y

A neurotransmitter found in the brain and autonomic nervous system, involved in regulating a variety of physiological processes such as appetite, stress response, and circadian rhythms.