Examlex
Shopping products that a customer sees as basically the same and wants at the lowest price are heterogeneous shopping products.
BrandAsset Valuator
a strategic tool for assessing the strength and value of a brand based on dimensions such as differentiation, relevance, esteem, and knowledge.
Co-Branding
A marketing strategy where two or more brands collaborate to create a product or marketing campaign that leverages the equity of each brand.
Consumer Value
The perception of benefits received by a customer from a product or service compared to the costs incurred in obtaining it.
Brand Loyalty
The tendency of consumers to continuously purchase one brand's products over competing brands due to satisfaction, trust, or emotional connection.
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