When Customers Have Consistently Positive Experiences with a Brand, or They

question 320

Multiple Choice

When customers have consistently positive experiences with a brand, or they hear good things from the firm's promotion or other customers, we can expect that customers will _______ that brand name.

• A) mistrust
• B) demand
• C) trust
• D) tolerate
• E) dislike

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Definitions:

Victims Blame Themselves

A psychological phenomenon where victims of a crime or abuse erroneously hold themselves responsible for the incident.

Marital Rape

The act of sexual assault committed by a spouse without the consent of the other partner.

Patriarchy

A social system in which men hold primary power and predominate in roles of political leadership, moral authority, social privilege, and control of property.

Improper Behavior

Actions or conduct that are not in accordance with accepted standards or rules.