Applying the Text's List of Characteristics of a Good Brand

question 170

Multiple Choice

Applying the text's list of characteristics of a good brand name, which of the following would be the poorest example of a good brand name?

• A) Pizza Hut.
• B) King Kong Chewing Gum.
• C) DieHard flashlights.
• D) General Electric TVs.
• E) L'eggs hosiery.

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Definitions:

Defamatory Statements

False or unjustified remarks that harm the reputation of an individual or entity.

Confidential Information

Sensitive data or knowledge that is meant to be kept secret and only shared with authorized individuals.

Spell-checker

A software tool or program that identifies and possibly corrects spelling errors in texts.

Too

A word indicating an excessive amount or degree of something.