Which One of the Following Statements About Packaging Is TRUE

question 115

Multiple Choice

Which one of the following statements about packaging is TRUE?

• A) Better packaging almost always increases total distribution cost.
• B) A package should satisfy not only the needs of final consumers but also those of intermediaries.
• C) A package doesn't have much promotion impact at retail stores.
• D) A good package can aid in the promotion effort, but it's not as effective as advertising.
• E) All of these statements about packaging are TRUE.

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Definitions:

Risk of Conflict

The potential for disagreements, disputes, or confrontations to arise between individuals or groups.

Satisficing

A decision-making strategy that aims for a satisfactory or adequate result, rather than the optimal solution, due to constraints.

Systematic Evaluation

A structured process of assessing the performance, effectiveness, or quality of a system, program, or project using specific criteria and methodologies.

Escalation of Commitment

A behavioral pattern where individuals or groups continue to invest in a decision despite new evidence suggesting that the decision was wrong.