Consumer Products Which Customers See as Basically the Same and Want

question 122

Multiple Choice

Consumer products which customers see as basically the same and want to buy at the lowest price are called:

• A) heterogeneous shopping products.
• B) homogeneous shopping products.
• C) comparison products.
• D) unsought products.
• E) convenience products.

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Definitions:

Marketing Objectives

Defined as specific goals set by a business when promoting its products or services to potential consumers that should be achieved within a given timeframe.

Products/Services Section

A part of a business plan or report that describes the goods or services offered by a company, detailing features, benefits, and target markets.

Marketing Plan

A marketing plan is a comprehensive document or blueprint that outlines an organization's advertising and marketing efforts for the coming period, detailing strategies for reaching target markets.

Alternative Plans

Contingent strategies prepared to address potential challenges or opportunities that may affect original plans.