Customers See _____ Products as Different and Want to Inspect

question 298

Multiple Choice

Customers see _____ products as different and want to inspect them for quality and suitability.

• A) heterogeneous
• B) specialty
• C) new unsought
• D) impulse
• E) convenience

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Definitions:

PR Spin

The act of presenting information or a narrative in a way that potentially alters public perception in favor of the entity controlling the message.

Manipulating Public

The unethical practice of influencing or controlling the opinions and behaviors of the public through misleading or deceptive information.

PR Communication

The strategies and processes used by individuals or organizations to manage and disseminate information to the public and the media.

PRSA Code Of Conduct

The ethical guidelines established by the Public Relations Society of America, which its members agree to follow in their professional practices.