Consumer Products Which Consumers Do Not Yet Want or Know

question 132

Multiple Choice

Consumer products which consumers do not yet want or know they can buy-and probably would not buy without special promotion even if they saw them-are called:

• A) new brands of well-accepted staples.
• B) unsought products.
• C) heterogeneous shopping products.
• D) emergency products.
• E) homogeneous shopping products.

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Definitions:

Emotional Engagement

The investment of emotion and affect in activities, relationships, or learning, which can influence motivation and outcomes.

Information Processing System

A system, either computational or biological, that processes data or information following a set of procedures or algorithms.

Long-Term Memory

The aspect of memory in which information is stored for an extended period, potentially for a lifetime.

Cognitive System

A complex system in the brain responsible for thought, memory, learning, and perception.