Which of the Following Is True of Marketing Information System

question 199

Multiple Choice

Which of the following is true of marketing information system (MIS) ?

• A) It develops and analyzes new information about a market.
• B) It is too costly and provides less information than a market research procedure.
• C) It helps marketing managers improve the marketing strategy planning process.
• D) It cannot be combined with marketing research.
• E) It takes too long to get the desired information.

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Definitions:

Net Working Capital

The difference between a company's current assets and current liabilities, indicating its short-term financial health and ability to meet short-term obligations.

Accounts Payable

Short-term liabilities or debts a company owes to its creditors for goods and services purchased on credit.

Inventory

The total stock of goods or materials a company holds for the purpose of resale or production.

CCA Depreciation

Capital Cost Allowance, a system in Canada that determines how a business can claim depreciation on tangible capital assets for tax purposes.