A Consumer Products Manufacturer Wants Consumer Reaction to Its Existing

question 127

Multiple Choice

A consumer products manufacturer wants consumer reaction to its existing products.When the firm considers interaction is important to stimulate thinking,it should use ________.

• A) the observation method
• B) focus group interview
• C) the GSR (galvanic skin response) method
• D) quantitative interview
• E) telephone interview

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Definitions:

Net Present Value

Net Present Value calculates the difference between the present value of cash inflows and the present value of cash outflows over a period, used to assess the profitability of investments.

Internal Rate

Often related to the internal rate of return (IRR), it is the discount rate that makes the net present value (NPV) of all cash flows from a particular project equal to zero.

Cost Of Capital

The rate of return that a company must earn on its project investments to maintain its market value and attract investors.

Average Rate

Usually refers to the mean value of a set of rates or percentages over a specified period or set of conditions.