A Complete Marketing Information System Should

question 241

Multiple Choice

A complete marketing information system should:

• A) provide a good overall view on many types of problems.
• B) organize incoming information into a data warehouse.
• C) provide answers to specific questions.
• D) continually gather data from internal and external sources, and from market research studies.
• E) All of these alternatives are true.

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Definitions:

Crude Oil

A naturally occurring, unrefined petroleum product composed of hydrocarbon deposits and other organic materials.

Boiling Point

The temperature at which a liquid's vapor pressure equals the external pressure surrounding it, causing the liquid to rapidly vaporize.

Kerosene Components

Kerosene components refer to the mixture of hydrocarbons derived from petroleum, used primarily as fuel in heating and aircraft engines.

Flammable Liquid

A liquid substance capable of catching fire and burning easily in the presence of an ignition source.