For Raw Data to Become Useful to Marketers, It Must

question 113

Multiple Choice

For raw data to become useful to marketers, it must be:

• A) stored in a data warehouse.
• B) transformed into information and knowledge.
• C) gathered from internal company sources.
• D) gathered from external sources.
• E) communicated to executives through a formal report.

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Definitions:

Local Customs

The traditional practices and norms specific to a particular community, region, or culture, often influencing consumer behavior and expectations.

Psychographic Segmentation

The process of dividing a market into segments based on consumers' personality traits, values, attitudes, interests, or lifestyles.

Time-Consuming

Activities or processes that require a significant amount of time to complete.

Expensive

Describes an item or service that has a high price or costs a lot, often relative to similar items or services.