Setting Up a Marketing Information System Can Be Valuable to Marketing

question 174

Multiple Choice

Setting up a marketing information system can be valuable to marketing managers because

• A) most companies have much useful information, but it often isn't available or accessible when the manager needs it.
• B) most market-oriented companies only need a certain type of information once or twice.
• C) marketing research data is rarely as accurate as data from a marketing information system.
• D) market-oriented managers can always use more data.
• E) a company that can't afford marketing research should at least have a marketing information system.

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Definitions:

University Professor

An academic title for a higher-level educator and researcher at a college or university, typically involved in teaching and scholarship.

Writing Approach

The method or style a writer uses to convey their ideas or tell a story.

Persuasive

Having the ability to convince or influence others through argument or presentation.

Objective

A goal or aim that a person or an organization strives to achieve.