Which of the Following Is Most Consistent with the Scientific

question 54

Multiple Choice

Which of the following is most consistent with the scientific method approach to marketing research discussed in the text?

• A) "We continually survey our customers because the results give us good ideas for hypotheses."
• B) "Once we interpret the data, we can define our problem."
• C) "Our research is as precise as possible-because we want to be 100 percent accurate."
• D) "Sometimes the answers from the early stages of the research process are good enough so we stop the research and make our decisions."
• E) None of these alternatives is correct.

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Definitions:

Ota Benga

A Congolese Mbuti pygmy who was displayed in an American zoo in the early 20th century, illustrating historical instances of human mistreatment and racial injustice.

Bronx Zoo

A renowned zoo located in the Bronx, a borough of New York City, known for its large and diverse collection of animals, as well as its efforts in wildlife conservation.

World's Fair

Large international exhibitions designed to showcase achievements of nations in the fields of science, technology, culture, and art.

Genetic Variation

The natural differences in genes among individuals of a species.