Which of the Following Is Secondary Data That Is Easily

question 47

Multiple Choice

Which of the following is secondary data that is easily accessible to marketers and generated inside their own firms?

• A) Focus group surveys
• B) Library research
• C) Marketing information system
• D) U.S. government-published data
• E) Internet research

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Definitions:

Activity-Based Costing

A costing method that assigns overhead and indirect costs to related products and services based on the activities they require.

Material Handling

The movement, protection, storage, and control of materials and products throughout manufacturing, warehousing, distribution, consumption, and disposal.

Activity Cost Pool

A “bucket” in which costs are accumulated that relate to a single activity measure in an activity-based costing system.

Measure Of Activity

A metric used to gauge the level of a specific operation or process over a given time period.