Which of the Following Statements Explains Why Marketers Use Focus

question 17

Multiple Choice

Which of the following statements explains why marketers use focus groups to conduct research?

• A) People may not feel free to express their honest thoughts in groups.
• B) Some individuals may dominate group discussion.
• C) 6 to 10 people provide feedback to marketing questions in an informal group setting.
• D) The results cannot be measured objectively.
• E) Conclusions reached from a session usually vary depending on the viewpoint of the researcher.

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Definitions:

Alternative Hypothesis

A hypothesis that contradicts the null hypothesis, proposed when the null hypothesis is expected to be rejected.

Descriptive Terms

Words or phrases used to describe or characterize a particular subject or phenomena without quantifying it.

Standardized Test Statistic

A standardized test statistic is a calculated value used to determine the distance of a data point from the mean in units of standard deviation, often used in hypothesis testing.

Null Hypothesis

A hypothesis that suggests there is no statistical significance between the two variables in the hypothesis.