Identify the True Statement About the Role of Focus Groups

question 99

Multiple Choice

Identify the true statement about the role of focus groups in marketing research.

• A) They stimulate discussion among participants.
• B) They involve interviewing people in a formal setting.
• C) They use close-ended, yes or no questions.
• D) They are the same as opinion leaders.
• E) They are the same as reference groups.

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Definitions:

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The practice of contacting individuals via telephone to offer goods, services, or solicit donations.

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A U.S. federal agency responsible for consumer protection and the prevention of anti-competitive business practices.

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