When Focus Group Interviews Are Used in Marketing

question 246

Multiple Choice

When focus group interviews are used in marketing,

• A) each person in the group answers the same questionnaire, to focus the discussion.
• B) the typical group size is 15 to 20 typical consumers whether online or off-line.
• C) it is primarily as a follow-up to more quantitative research.
• D) the research conclusions will vary depending on who watches the interview whether online or off-line.
• E) the consumer in the group who knows the most about the topic is asked to lead the discussion.

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Definitions:

ITQs

Short for Individual Transferable Quotas, a regulatory tool to control the total allowable catches in fishing, by allocating specific amounts to individual fishers or companies.

Pacific Halibut

A species of flatfish native to the North Pacific Ocean, known for its popularity in commercial and recreational fishing.

ITQs

Individual Transferable Quotas; a system used in fisheries management in which individual fishers are allocated specific shares of the total allowable catch.

Living Standards

A measure of the wealth, comfort, material goods, and necessities available to individuals or societies.