Which of the Following Is NOT a Good Example of the Observation

question 32

Multiple Choice

Which of the following is NOT a good example of the observation method of marketing research?

• A) The manager of a supermarket occasionally walks through the store to see what customers are doing.
• B) A drugstore installs optical scanners at its checkout counters.
• C) The owner of a shopping center puts a counting device at the entrance to count how many cars come in.
• D) A store manager studies videotapes of consumers shopping in the store.
• E) All of these are good examples of observation research.

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Definitions:

Defensive Self-Esteem

A form of self-esteem that is fragile and highly sensitive to criticism or perceived threats.

Self-Serving Bias

The common tendency to attribute one's successes to personal characteristics and one's failures to external factors.

Angry When Criticized

A behavioral response where individuals display anger or irritation in response to criticism, reflecting a possible sensitivity to negative feedback.

Ambiguous and Confusing

Descriptions or situations that are unclear, open to more than one interpretation, and cause confusion.