Two Similar Groups of Consumers Are Shown Different Magazines Which

question 177

Multiple Choice

Two similar groups of consumers are shown different magazines which include the same ad. Then each consumer is asked questions about the advertised product. This seems to be a description of

• A) the experimental method.
• B) a set of focus group interviews.
• C) a consumer panel research project.
• D) a set of personal interviews.
• E) None of these alternatives is a good answer.

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Definitions:

Suburbanization

The process by which people move from urban areas to suburbs, leading to the growth of residential areas around cities.

Federal Government

The national government of a federal country that has powers over matters that affect the entire country, distinct from state or provincial governments.

Andrew Carnegie

A Scottish-American industrialist and philanthropist who led the expansion of the American steel industry in the late 19th century.

John D. Rockefeller

An American industrialist and philanthropist, best known for his role in the development and expansion of the U.S. oil industry.