Which of the Following Is an Ethical Problem in Marketing

question 228

Multiple Choice

Which of the following is an ethical problem in marketing research?

• A) A researcher does not disclose problems that occurred during consumer interviews.
• B) A company calls consumers under the guise of doing research when the phone calls are really sales pitches for the company's products.
• C) A manager informs a researcher that the only acceptable results are ones that confirm the manager's existing viewpoints.
• D) A researcher deliberately withholds details about how a research study was conducted.
• E) All of these statements illustrate ethical problems in marketing research.

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Definitions:

Notes and Bonds

Financial instruments representing a loan made by an investor to a borrower, typically corporate or governmental, where bonds are longer-term than notes.

Fair Value

The estimated market value of an asset or liability, based on current conditions and mutually agreed upon by both buyer and seller.

Trading Investments

Financial assets that a company intends to buy and sell within a short time frame, typically to capitalize on short-term market movements.

Historical Cost

The original monetary value of an asset or investment at the time of its acquisition or payment, not adjusted for inflation or market changes.