Regarding Buying by Intermediaries

question 225

Multiple Choice

Regarding buying by intermediaries,

• A) computer-controlled inventory systems make buyers more dependent on sales reps.
• B) buying committees are a way for supermarkets to handle the flood of new products.
• C) buyers are seldom influenced by their salespeople.
• D) wholesalers and retailers typically only carry products which they have judged "socially desirable."
• E) none of these alternatives is correct.

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Definitions:

Positive Reinforcer

A stimulus which, when presented after a behavior, increases the likelihood of that behavior being repeated.

Negative Reinforcer

An aversive event that, when removed after a behavior, increases the likelihood of that behavior being repeated in the future.

Positive Reinforcer

A stimulus that, when introduced after a behavior, increases the likelihood of that behavior being repeated.

Negatively Reinforced

A process in operant conditioning where a response or behavior is strengthened by stopping, removing, or avoiding a negative outcome or aversive stimulus.