When a Variety of Information Sources Are Readily Available in New-Task

question 194

True/False

When a variety of information sources are readily available in new-task buying, a buyer is much less likely to use a trusted source.

---

Definitions:

Quantitative Measures

Metrics or data that can be expressed as numbers and statistically analyzed.

Large Sample

Refers to a significantly sizable set of data or respondents in statistical research, which enables more accurate and reliable analysis.

Brand Associations

The qualities, characteristics, and experiences customers connect with a brand in their minds.

Naturalistic

Pertaining to an approach or method that is based on natural conditions and inherent tendencies, often used in research or design thinking.