Which of the Following Statements Accurately Compares Marketing to Final

question 98

Multiple Choice

Which of the following statements accurately compares marketing to final consumers with marketing to organizational customers?

• A) Marketing to organizations is just like marketing to final consumers.
• B) Business-to-business marketing includes marketing to final consumers.
• C) Purchasing decisions by organizational buyers are usually more economic and less emotional as compared to consumers.
• D) Firms may choose to serve either organizational buyers or final consumers, but not both.
• E) Consumers are more likely to utilize purchasing specifications as compared to B2B buyers.

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Definitions:

Endoderm Layer

The innermost layer of cells or tissues in an embryo that gives rise to the lining of the gastrointestinal tract and associated organs.

Fertilization Cone

A cellular structure that extends from a sperm to penetrate and fertilize an egg cell.

Egg Membrane

The protective outer layer surrounding an egg cell, which can include structures like the chorion in birds or the zona pellucida in mammals.

Early Gastrula

A stage in embryonic development following blastula, characterized by the formation of the primitive gut and the establishment of germ layers.