Concerning Consumer and Business Markets

question 214

Multiple Choice

Concerning consumer and business markets:

• A) promotion to consumer markets usually relies more heavily on the use of personal selling.
• B) it is often easier to define customer needs in business markets.
• C) a marketing mix directed at an organizational customer is usually less precisely adjusted to the needs of the specific customer.
• D) None of these alternatives is correct.

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Definitions:

American Companies

Businesses that are incorporated in the United States of America.

Information Overload

A condition in which individuals receive too much information in a way that complicates the ability to understand an issue or make decisions.

Technology Pressure

Technology pressure refers to the compulsion or urgent need for organizations or individuals to adopt new technologies to stay competitive or efficient in the modern digital landscape.

Societal Pressure

The influence that society exerts on individuals or organizations to adopt certain behaviors, practices, or norms.