Smart Tips for Selling to Business Customers Include All the Following

question 66

Multiple Choice

Smart tips for selling to business customers include all the following except:

• A) Emphasize various benefits that meet the differing needs and interests of each member of the buying center.
• B) Offer fresh insight and ideas in e-mails and other correspondence.
• C) Develop a marketing mix to satisfy the needs of the organization as well as the needs of individual purchasing managers.
• D) Show appreciation by offering desirable gifts to purchasing managers.
• E) Explain how products and services will reduce the firm's risk.

Understand how special pricing (such as sales or discounts) affects consumer surplus.

Interpret demand curves and calculate consumer surplus from graphical representations.

Demonstrate how utility theory applies to real-world decisions and consumption patterns.

Understand the relationship between marginal utility, total utility, and the decision-making process in consuming additional units of a good or service.

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Definitions:

Maximum Loan

The highest amount of money that a borrower can obtain from a lender under a specific loan agreement.

Insured

A person or entity covered under an insurance policy receiving protection against specified risks.

Loan Available

The amount of money that a lender is willing to provide to a borrower under agreed conditions.

Life Policy

An insurance agreement that provides financial compensation to a designated beneficiary upon the insured individual’s death.