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A catalog merchant wants to build a new distribution center that will improve inventory management,storage of products,shipping,and returns.The company develops a close relationship with UPS,its main supplier of shipping services.UPS helps the catalog merchant design its new distribution center so that it coordinates well with the shipping processes at UPS.This arrangement reduces shipping costs and improves service to the catalog merchant's customers.This situation is an example of
Groupthink
A phenomenon that occurs within a group of people, in which the desire for harmony or conformity in the group results in an irrational or dysfunctional decision-making outcome.
Space Shuttle Challenger
A NASA space shuttle that tragically broke apart shortly after its launch in 1986, leading to the deaths of all seven crew members and prompting major changes in the space agency's operations.
NASA
The United States government agency responsible for the nation's civilian space program and for aeronautics and aerospace research.
Group Polarization
Groups often make decisions that are significantly more extreme than the initial inclinations of the individuals within them.
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