Examlex
An application for the iPhone that includes voice directions for a built-in GPS system can be helpful in finding a motel that is "off the beaten track." What is the primary economic need being satisfied by this app?
Intellectual Property
A category of property that includes intangible creations of the human intellect, such as inventions, literary and artistic works, designs, and symbols.
Market Share Analysis
The evaluation of a company's product or service market's size, and its competitors' share within that market.
Competitors
Businesses or individuals that offer similar products or services and compete for the same customers or market share.
Marketing Investment
Financial resources allocated towards promoting, advertising, and selling products or services to drive consumer engagement and sales.
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