Many Consumers Mentally Block Out Marketing Messages That Do Not

question 269

Multiple Choice

Many consumers mentally block out marketing messages that do not interest them. This phenomenon is part of a person's _____.

• A) motivation
• B) needs
• C) perception
• D) attitudes
• E) learning

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Definitions:

Business License

A legal authorization granted by a governmental body allowing individuals or companies to operate a business within a specific jurisdiction.

Tax

A compulsory financial charge or some other type of levy imposed upon a taxpayer by a governmental organization in order to fund government spending and various public expenditures.

Profit

The financial gain achieved when the revenue from a business activity exceeds the expenses, costs, and taxes associated with maintaining the activity.

Demand Curve

A chart that depicts how the quantity of a product demanded by buyers is related to its price, usually sloping downwards.