When Taco Bell Shows a Large Close-Up of a Chicken

question 216

Multiple Choice

When Taco Bell shows a large close-up of a chicken taco in a television ad, it is:

• A) encouraging selective retention.
• B) hoping to encourage extensive problem solving by the audience.
• C) appealing to the social needs of the audience.
• D) appealing to the economic needs of the audience.
• E) using a cue to encourage a particular response to the hunger drive.

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Definitions:

Alpha Waves

Brain waves detected by electroencephalography (EEG), representing a state of wakeful relaxation, typically associated with calm, awake but relaxed states of mind.

Electroencephalograph (EEG)

A device used to record the electrical activity of the brain, often used in sleep and brain function research.

REM Sleep

A stage of sleep characterized by rapid eye movement, increased brain activity, and vivid dreams, playing a role in memory consolidation and emotional processing.

Beta Waves

Brain waves that are present during awake, alert states of consciousness and are associated with concentration, arousal, and cognition.