The Inclusion of Multiple Language Options in Automated Bank Teller

question 155

Multiple Choice

The inclusion of multiple language options in automated bank teller machines illustrates how some marketers are responding to:

• A) the growing singles market.
• B) emerging reference groups.
• C) situational buying.
• D) growing ethnic groups.
• E) social class fragmentation.

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Definitions:

Compounded Annually

Describes the process by which an investment's earnings, from either capital gains or interest, are reinvested to generate additional earnings over time.

Interest Rate

Interest rate is the percentage of principal charged by the lender for the use of its money or the return earned on deposited funds.

Future Value

The value of an investment at a specified date in the future that is equivalent in value to a specified sum today, after being compounded at a given interest rate.

Simple Interest

Interest calculated on the principal amount of a loan or deposit, without compounding.