Reference Group Influence Is Likely to Have the Strongest Effect

question 298

Multiple Choice

Reference group influence is likely to have the strongest effect on the particular BRAND of ______________ purchased.

• A) dishwasher detergent
• B) frozen peas
• C) batteries
• D) watch
• E) Reference group influence would be about the same for each of these products.

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Definitions:

Twins

Two offspring produced by the same pregnancy, which can be identical (monozygotic) or fraternal (dizygotic).

DNA

Deoxyribonucleic acid, a molecule that carries the genetic instructions used in the growth, development, functioning, and reproduction of all known living organisms and many viruses.

Chromosomes

Structures located within the nucleus of a cell, composed of DNA and proteins, that carry genetic information in the form of genes.

Genes

The basic biological units of heredity located on chromosomes, containing the instructions for the development, functioning, growth, and reproduction of all known organisms.