Which of the Following Statements by Marketing Managers Is NOT

question 235

Multiple Choice

Which of the following statements by marketing managers is NOT logical and true?

• A) "We are planning to appeal more to Hispanic consumers, since this group has surged and is now over 15 percent of the population."
• B) "We're building supermarkets that will appeal to Hispanic consumers; it's a big investment, but the Hispanic population in the U.S. spends nearly $1 trillion a year."
• C) "We are adapting our diaper promotion to target African American and Hispanic parents, since the birthrate in those groups is higher than for whites."
• D) "We will target Asian Americans in California, New York, and Texas since over half of their population in the U.S. is concentrated in those three states."
• E) "We are going to appeal to the African American group because it is a large, homogeneous target market."

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